var gothambold = {
      src: '/sifr3/gothambold.swf'
      };

    sIFR.activate(gothambold);

    sIFR.replace(gothambold, {
      selector: '.componentheading'
	  ,wmode: 'transparent'
      ,css: [
        '.sIFR-root { font-weight: bold; color: #FF8800; text-transform: uppercase; }'
      ]
    });