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Knowledge management and the product development process
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Type: PhD research Date of entry: requested
Persons related to research: Sarah Rohaert and promotors prof.dr. R. Martens (UA), prof. dr. J.S.M.Vergeest (TU Delft) en Prof. dr. D. van Gogh (Artesis Hogeschool).
Abstract:
This research aims to get an insight in the best practices of knowledge management situated in the product development process. Invisible assets limit imitation, help to position a firm to exploit new opportunities hence enhancing continuous innovation. Considering knowledge as an invisible asset, the key factor to success for the firm is to develop the context and methods to stimulate the constant and most effective ways of creation, documentation, selection, transfer and communication of knowledge.
Ikujiro Nonaka and Hirotaka Takeuchi indicate that the new product development process happens to be the core process for creating new organizational knowledge. Organizational knowledge creation is like a “derivative” of new-product development. Thus, they claim, how well a company manages the new-product development process becomes the critical determinant of how successfully organizational knowledge creation can be carried out.
It becomes especially important to have access to certain up-to-date knowledge and stimulate and manage knowledge creation in the start fazes of development processes, where the development scope is the largest and least defined, the uncertainties are the highest and the impact of changes has the lowest price.
So my focus of the knowledge management during the new-product development process will be especially situated in the Front End of the Idea Generating faze, there where the right combination of the right knowledge is crucial to launch and orient a successful product development project.
The objective of this research is to identify the barriers that complicate the knowledge creation, documentation, selection, transfer and communication for the product development team and to find ways to surpass these barriers and facilitate a more efficient and effective product development process.
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