Artesis / productontwikkeling / onderzoek
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Stigma Free Product Design
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Design Directions and Recommendations for the development of non-stigmatizing,
bodily-near products.
Case study: The protections of asthmatic children against fine dust.
Type: Doctoraat
Ingangsdatum: 01/01/2008
Einddatum: 31/12/2011
Betrokkenen:
Drs. Kristof Vaes
Promotor - UA: Prof. K. Desager
Kinderpneumologie, Universitair Ziekenhuis Antwerpen
Promotor - TU Delft: Prof. P. J. Stappers
Technische Universiteit Delft, Faculteit Industrieel Ontwerpen / Studiolab
Interne promotor - Productontwikkeling: Dr. A. Standaert
Co-promotor ' VITO: Dr. M. Stranger
Luchtkwalliteitsmetingen, Milieurisico en gezondheid
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Abstract:
The science of product development consists of research on and development of methodologies and strategies, that strive to augment the chances of new products on the market. (Verhaert et al. 2006, Roozenburg en Eekels 1995, Pahl en Beitz 1996).
Not all products have the same chances and assets as they are launched. Apart from the 'popular' products, that give us the ability to express ourselves as consumers, there are those products that provide us with far less emotional benefits. These products are primarily designed to release us from discomforting of unsafe situations. Most of these products are stigmatizing, socially unaccepted, uncomfortable and are often perceived by their users as unpleasant.
Stigma is a powerful phenomenon with far-ranging effects on its targets (Crocker et al. 1998, Jones et al. 1984, Link & Phelan 2001). Stigma has been linked to poor mental health, physical illness, academic underachievement, low social status, education, and jobs (Allison 1998, Braddock & McPartland 1987, Clark et al. 1999, Yinger 1994)
After analysing the factors that make these products stigmatizing and unwanted, this study will investigate how the product designer can positively influence these factors. Verhaert et al. (2006) divide the product development proces into these consecutive phases, regardless of the discipline(s) on which they apply: problem and product definition, system design, product solutions and detailed design. The design recommendations and techniques that will be developed and tested will all be applicable in the early stage of the design process, being the problem or product definition. The deliverable of this study will be a framework for designers and design researchers that will enable them to increase the acceptance of stigmatizing, bodily-near products.
The usefulness of this framework will be validated by a case study: the development of an individual, efficient, socially accepted and child-friendly protection for asthmatic children against fine dust. The necessity of this product can be validated by the growing evidence of a causal relationship between ambient air pollution and asthma related symptoms (Desager et al. ,2006; Farhat et al., 2005; Ward et al., 2004; Masoli et al., 2004; Ha et al., 2003; Wickman et al., 2003; Pope et al., 2002; von Klot et al., 2002; Burnett et al., 2001, Schwartz et al., 2001; Dockery and Pope, 1992).
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